Journal of Management Information Systems
Keyword: online advertising
Keyword Index
List of articles:
Lin, Mei,
Ke, Xuqing,
and
Whinston, Andrew B
Vertical Differentiation and a Comparison of Online Advertising Models
Journal of Management Information Systems
Vol. 29 No. 1 2012
pp. 195-236
Lu, Xianghua
and
Zhao, Xia
Differential Effects of Keyword Selection in Search Engine Advertising on Direct and Indirect Sales
Journal of Management Information Systems
Vol. 30 No. 4 2014
pp. 299-326