Journal of Management Information Systems

JMIS Publications since Spring 1984:

• Son, Yoonseock and Oh, Wonseok

  Digitalization of Loyalty: Impacts of Mobile Technology on Reward Redemption and Engagement Level

  Journal of Management Information Systems

  Vol. 40 No. 4 2023 pp. 1301-1327
• Lee, Seung Yoon, Son, Yoonseock, and Oh, Wonseok

  Effectiveness of Integrated Offline-and-Online Promotions in Omnichannel Targeting: A Randomized Field Experiment

  Journal of Management Information Systems

  Vol. 38 No. 2 2021 pp. 484-516