Journal of Management Information Systems
Seung Yoon Lee
Contributor Index
JMIS Publications since Spring 1984:
Lee, Seung Yoon,
Son, Yoonseock,
and
Oh, Wonseok
Effectiveness of Integrated Offline-and-Online Promotions in Omnichannel Targeting: A Randomized Field Experiment
Journal of Management Information Systems
Vol. 38 No. 2 2021
pp. 484-516