Journal of Management Information Systems
Keyword: lifetime value
Keyword Index
List of articles:
Jabr, Wael,
Ghoshal, Abhijeet,
Cheng, Yichen,
and
Pavlou, Paul
Maximizing Online Revisiting and Purchasing: A Clickstream-Based Approach to Enhancing Customer Lifetime Value
Journal of Management Information Systems
Vol. 40 No. 2 2023
pp. 470-502