Journal of Management Information Systems
Yichen Cheng
Contributor Index
JMIS Publications since Spring 1984:
Jabr, Wael,
Ghoshal, Abhijeet,
Cheng, Yichen,
and
Pavlou, Paul
Maximizing Online Revisiting and Purchasing: A Clickstream-Based Approach to Enhancing Customer Lifetime Value
Journal of Management Information Systems
Vol. 40 No. 2 2023
pp. 470-502