Journal of Management Information Systems
Keyword: channel integration
Keyword Index
List of articles:
Lee, Seung Yoon,
Son, Yoonseock,
and
Oh, Wonseok
Effectiveness of Integrated Offline-and-Online Promotions in Omnichannel Targeting: A Randomized Field Experiment
Journal of Management Information Systems
Vol. 38 No. 2 2021
pp. 484-516