Journal of Management Information Systems
Keyword: customer acquisition
Keyword Index
List of articles:
Kitchens, Brent,
Dobolyi, David,
Li, Jingjing,
and
Abbasi, Ahmed
Advanced Customer Analytics: Strategic Value Through Integration of Relationship-Oriented Big Data
Journal of Management Information Systems
Vol. 35 No. 2 2018
pp. 540-574
Hinz, Oliver,
Otter, Thomas,
and
Skiera, Bernd
Estimating Network Effects in Two-Sided Markets
Journal of Management Information Systems
Vol. 37 No. 1 2020
pp. 12-38