Journal of Management Information Systems
Keyword: resonance marketing
Keyword Index
List of articles:
Clemons, Eric K,
Gao, Guodong Gordon,
and
Hitt, Lorin M
When Online Reviews Meet Hyperdifferentiation: A Study of the Craft Beer Industry
Journal of Management Information Systems
Vol. 23 No. 2 2006
pp. 149-171
Clemons, Eric K
How Information Changes Consumer Behavior and How Consumer Behavior Determines Corporate Strategy
Journal of Management Information Systems
Vol. 25 No. 2 2008
pp. 13-40
Clemons, Eric K
The Power of Patterns and Pattern Recognition When Developing Information-Based Strategy
Journal of Management Information Systems
Vol. 27 No. 1 2010
pp. 69-95
Granados, Nelson F,
Kauffman, Robert J,
Lai, Hsiangchu,
and
Lin, Huang-chi
Decommoditization, Resonance Marketing, and Information Technology: An Empirical Study of Air Travel Services amid Channel Conflict
Journal of Management Information Systems
Vol. 28 No. 2 2011
pp. 39-74