Journal of Management Information Systems
Guodong Gordon Gao
Contributor Index
JMIS Publications since Spring 1984:
Dellarocas, Chrysanthos,
Gao, Guodong Gordon,
and
Narayan, Ritu
Are Consumers More Likely to Contribute Online Reviews for Hit or Niche Products?
Journal of Management Information Systems
Vol. 27 No. 2 2010
pp. 127-157
Clemons, Eric K,
Gao, Guodong Gordon,
and
Hitt, Lorin M
When Online Reviews Meet Hyperdifferentiation: A Study of the Craft Beer Industry
Journal of Management Information Systems
Vol. 23 No. 2 2006
pp. 149-171