Journal of Management Information Systems
Keyword: product positioning
Keyword Index
List of articles:
Aron, Ravi
and
Clemons, Eric K
Achieving the Optimal Balance Between Investment in Quality and Investment in Self-Promotion for Information Products
Journal of Management Information Systems
Vol. 18 No. 2 2001
pp. 65-88
Clemons, Eric K,
Gao, Guodong Gordon,
and
Hitt, Lorin M
When Online Reviews Meet Hyperdifferentiation: A Study of the Craft Beer Industry
Journal of Management Information Systems
Vol. 23 No. 2 2006
pp. 149-171