Journal of Management Information Systems
Cheng Yi
Contributor Index
JMIS Publications since Spring 1984:
Yi, Cheng,
Jiang, Zhenhui (Jack),
and
Benbasat, Izak
Enticing and Engaging Consumers via Online Product Presentations: The Effects of Restricted Interaction Design
Journal of Management Information Systems
Vol. 31 No. 4 2015
pp. 213-242