Journal of Management Information Systems
Keyword: Referral marketing
Keyword Index
List of articles:
Cao, Zike,
Chu, Junhong,
Hui, Kai-Lung,
and
Xu, Hong
The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform
Journal of Management Information Systems
Vol. 38 No. 3 2021
pp. 855-888