Journal of Management Information Systems
Keyword: viral marketing
Keyword Index
List of articles:
Jung, Jaehwuen,
Bapna, Ravi,
Gupta, Alok,
and
Sen, Soumya
Impact of Incentive Mechanism in Online Referral Programs: Evidence from Randomized Field Experiments
Journal of Management Information Systems
Vol. 38 No. 1 2021
pp. 59-81