Journal of Management Information Systems
Keyword: immersive retail
Keyword Index
List of articles:
Peukert, Christian,
Pfeiffer, Jella,
Meißner, Martin,
Pfeiffer, Thies,
and
Weinhardt, Christof
Shopping in Virtual Reality Stores: The Influence of Immersion on System Adoption
Journal of Management Information Systems
Vol. 36 No. 3 2019
pp. 755-788