Journal of Management Information Systems
Keyword: customer win-back
Keyword Index
List of articles:
Xu, Xin,
Thong, James YL,
and
Tam, Kar Yan
Winning Back Technology Disadopters: Testing a Technology Readoption Model in the Context of Mobile Internet Services
Journal of Management Information Systems
Vol. 34 No. 1 2017
pp. 102-140