Journal of Management Information Systems
Keyword: long tail
Keyword Index
List of articles:
Clemons, Eric K
How Information Changes Consumer Behavior and How Consumer Behavior Determines Corporate Strategy
Journal of Management Information Systems
Vol. 25 No. 2 2008
pp. 13-40
Hinz, Oliver,
Eckert, Jochen,
and
Skiera, Bernd
Drivers of the Long Tail Phenomenon: An Empirical Analysis
Journal of Management Information Systems
Vol. 27 No. 4 2011
pp. 43-69