Journal of Management Information Systems
Keyword: branding alliance
Keyword Index
List of articles:
Lowry, Paul Benjamin,
Vance, Anthony,
Moody, Gregory D,
Beckman, Bryan,
and
Read, Aaron
Explaining and Predicting the Impact of Branding Alliances and Web Site Quality on Initial Consumer Trust of E-Commerce Web Sites
Journal of Management Information Systems
Vol. 24 No. 4 2008
pp. 199-224