ABSTRACT: This article describes a three-month pilot project to model and re-engineer an internal business unit of a major multinational firm using Enterprise Analyzer, a methodology and supporting group software tool for modeling and analyzing business processes. The methodology combines collaborative model building with creative problem reframing to enable multilevel, cross-functional business teams to quickly examine and redesign business processes. The tools developed for this project extend the capabilities of existing electronic meeting system technology to help groups build complex representations of their organization. The results of this pilot project suggest that the methodology and supporting tools can be effectively applied to re-engineer business processes, but also suggest the need for better ways to help groups accept innovative ideas. Many innovative ideas were generated, but few made it past the participants' evaluation and into the project's final recommendations.
Key words and phrases: business process modeling, creativity, electronic meeting systems, group decision support systems, problem reframing, reengineering