Journal of Management Information Systems
Keyword: online targeting
Keyword Index
List of articles:
Ghoshal, Abhijeet,
Mookerjee, Vijay S,
and
Sarkar, Sumit
Recommendations and Cross-selling: Pricing Strategies when Personalizing Firms Cross-sell
Journal of Management Information Systems
Vol. 38 No. 2 2021
pp. 430-456