Journal of Management Information Systems
Keyword: opinion cascades
Keyword Index
List of articles:
Susarla, Anjana,
Oh, Jeong-Ha,
and
Tan, Yong
Influentials, Imitables, or Susceptibles? Virality and Word-of-Mouth Conversations in Online Social Networks
Journal of Management Information Systems
Vol. 33 No. 1 2016
pp. 139-170